The Latest Accessory in Home Staging: Puppies!

At the Stanton Hoch Team, we highly recommend home staging to accelerate your sale and increase your profit by broadening the appeal of your property. Art, lighting, furniture, and plants are all common appointments that are used in staging. But puppies? More and more agents are partnering with animal shelters to bring adoptable dogs to open houses and showings, promoting the “(p)awwwww” factor as soon as buyers walk into a home. It’s a win-win-win. Sellers’ properties immediately gain an added appeal that touches heartstrings, brokers differentiate the property by way of cuteness, and puppies find their forever homes–possibly even with the new buyer.

“What better way to demonstrate that all kinds of dogs are allowed in the apartment than to have one present at a showing?” said Michael Zuckerman, seller of an Upper East Side home. After all, finding a building that will accommodate dogs can be challenging. Bylaws often include breed and weight restrictions, and multiple dogs can be problematic. Buyers also hold pet-friendly amenities in high regard, so brokers who are in tune with pet-friendly terraces, concierges, and nearby parks can offer added value.

Honestly, what could be a better match? Real estate agents thrive on finding people the perfect home. It seems a logical extension to include our four-legged friends. Let’s be honest, which is more likely to make your heart go pitter-patter–the Sub-Zero fridge or this guy? (The good news? You can have both.)

Leave a Comment